Don't work harder. Sell smarter.

The Value Method™ is your key to run creative business smarter, even if you think you are more creative than business-minded.

In creative business, success isn’t just about working hard on the creative. It’s about mastering the essence of business — value.

What Value is?

Value is the unifying force in business, your secret to unlocking more revenue, profit, and impact.

What Value isn't?

It isn't price. It isn't in the creative deliverables. It isn't the values that you hold dear and live by.

Why should you care?

Business speaks value. You speak creative. To thrive, you need fluency in the language of business.

6 Tipping Points of a Creative Business

Will your overcome them? Or tip over?

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Value Blindness

Focused on creativity, blind to value.

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Value Mapping

No clear roadmap, just running circles.

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Value Creation

Crafting beauty, but where’s the value?

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Value Communication

"Let the work speak." A charming lie that leads to silence.

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Value Alignment

Selling output, but clients want solutions.

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Value Capture

Creating value, but losing it.

The Value Method™ is a brilliantly simple and uniform way to unlock more revenue, profit and impact for your creative business.

01.
Value Mindset

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Stand out from undifferentiated creative firms by embracing value-first approach. Ditch limiting beliefs and misconceptions. 

02.
Value Chain Mapping

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Get crystal clear about your business environment and how the value stacks. Discover the unspoken rules that govern it. 

03.
Value Chain Strategy

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Use value chain insights to position your firm strategicaly. Climb the value chain, branch out, or disrupt it, if you dare to!

04.
Value Creation

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To capture value, you need to create it first. Discover precise, targeted tactics to create more of what truly matters to your clients.

05.
Value Communication

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Ditch the "Let the work speak" bullshit. Communicate the value you create with clarity and confidence.

06.
Value Alignment

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Ditch revision loops, scope creep and clients telling you what to do. Deploy routines to nail every project, by aligning on value with the client. 

07.
Value Capture

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Reap the benefits — master pricing strategies, money conversations and collection methods to charge what you're worth and get paid smoothly.

One Method. Many formats.

Will your overcome them? Or tip over?

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The Value Deck

Actionable insights and tactics to inspire value thinking. Beautifully designed, produced to last. On your desk. In your pocket.

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Digital Processes

Your step-by-step digital processes for mastering value. On your terms. At your pace. In your pack

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The Guided Experience & Community

Ditch the sizzle. Welcome steak. Guidance, accountability, and cohort experience with like-minded professionals.

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Business Advisory

Personal advisory tailored to your specific challenges. For those who need undivided attention and a partner to make impact.

Questions & Answers

01. What is The Value Method™?
The Value Method™ is a proprietary approach developed to enhance the value creation, alignment, and capture for creative studios and agencies. It focuses on identifying unrecognized value, optimizing value flow, and improving client relationships to drive profitability and growth.
Who is TVM™ for?
The Value Method™ is designed for creative studios, agencies and inhouse-creative teams of looking to establish a winning, value-driven positioning, identify and leverage unrecognized value within their operations, strengthen client relationships and increase profitability. 
What are the benefits of TVM™?

The Value Method™ provides several key benefits:

  • Clarity and Perspective, gained through value chain mapping;
  • Competitive Advantage, achieved by differentiating your agency through enhanced value creation; Optimized Production, resulting in time and cost savings;
  • Stronger Client Relationships, built on better alignment and communication;
  • Reduced Stress and Improved Morale, by fostering a more efficient work environment;
  • Increased Revenue and Profit, by capturing more value and unlocking new revenue streams.
What sizes of companies can benefit from TVM™?
The Value Method™ is adaptable and scalable, making it beneficial for creative studios and agencies of all sizes, from solopreneurs, small boutique firms to large established agencies.
How does TVM™ help establish the ideal positioning for my firm?
The Value Method™ assists in finding the ideal positioning by:
  1. Value chain mapping: Understanding your business environment, identifying key players, their roles, incentives, expectations and overall value flow.
  2. Value-driven offering differentiation: Defining and comminicating unique value propositions and refining your service offerings to focus on what truly matters to your clients.
  3. Value Communication: Communicating the outcomes and business impact of your work, not just the mere fact you've done the work, so that clients can fully understand how your expertise impacts their business.
Can TVM™ bring more leads?
The Value Method™ is a strategic framework that does not focus on lead generation, but it can enhance it by refining your agency's positioning and value proposition. With these foundations in place, your marketing efforts become more effective and impactful, whether managed internally or with external partners.
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Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Title for accordion item
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Paco_03

I stand for freedom.

I tasted it growing up between the pristine, mountainside meadows, escaping the hustles of a central-european communist reality.

Later, I chose it embracing the entrepreneurial path, starting my first firm, while graduating anthropology of culture and corporate communications, back in early 2000s.

Often, I find it embodied in the spirit of jazz and free improvisation — experiencing the ultimate sense of freedom in an individual, and collectively-negotiated experience.

The Futurecrafting™ Insights

Insights into leading, building, and evolving B2B brands in the tech and creative industry.